Eastern Floral was founded in 1950 by Frank DeVos. In 1998, DeVos sold Eastern Floral to a national company headquartered in Fort Lauderdale, and in 2001, the business was acquired by Bing Goei in a bankruptcy sale.
Now overseeing Eastern Floral's eight locations in Grand Rapids, Grand Haven and Holland, Bing and his children have reestablished Eastern Floral as a National Top 50 Teleflora Florist.
Eastern Floral is committed to offering only the finest floral designs, plants, and gift items backed by service that is friendly and prompt. Every one of its associates is dedicated to making a customer's visits with the shop a rewarding experience.
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