Pure Color Inc

PureColor's products have taken everyone in the industry by surprise.

We have been told time and again that we could't have the beauty and durability of oil-based stains in a safe, water-based finish. But we didn't listen, instead we listened to the customers who said they wanted it all. They told us they wanted a wood color that enhanced their wood projects. They said they wanted a product they could feel confident wouldn't be harmful to them or the environment. They just needed someone willing to stand up and do it right. We now have the technology. Our product is the result of chemists who have the knowledge and skill to create what some are calling the ultimate wood stain. To oversimplify, we removed the hazardous chemicals making it safe for both your family and the environment. With PureColor you can rest assured you will have the beauty and durability of a traditional stain with the sustainability only a water soluble stain can provide.

We started by looking for a way to make finishing your project safer for our environment, but with every obstacle we overcame, we found there were more valuable residual benefits to the customer. The conclusion was remarkable. A nontoxic, odorless product that produces a deep pure color without harming you, the user, or our environment. The end result: You do not have to give up safety, ease of use and environment responsibility to attain a deep beautiful finish on your project.

If we changed the way stain is made, is it still called stain?