Sofia Jewelry

Sofia Jewelry
Mill Valley’s Destination Jewelry Store.

Small, intimate and family owned since 1994, Sofia Jewelry specializes in exquisite jewelry for everyday celebrations. Work with Carl and Lucas Priolo to create the custom piece of your dreams or choose from one of our hand picked, curated pieces. You can trust Sofia Jewelry with all your jewelry needs from repairs to jewelry redesign. Visit us for a welcoming and stress free shopping experience.

Our customers tell us they love buying from a family of jewelers, who will take care of them when they need a special gift for an
Anniversary, a Birthdays, Valentines, Graduation or Holidays - And they know Sofia Jewelry is the place to come when they need the perfect custom made wedding or engagement ring.

Each piece of jewelry in this enchanting jewel-box of a jewelry store is hand picked by the Priolo family, for it's artistry and craftsmanship. We take pride in selecting jewelry made from eco reclaimed silver and gold, using ethically sourced gem stones and conflict free diamonds where possible.

Carl Priolo has been designing jewelry for over 40 years, and is known for his designs that are both edgy and romantic. He is sought after for his custom designs, and his ability to listen to the client and to deliver what they want, on time, and without breaking the bank. Carl and his son Lucas will work with you to create you custom piece and can redesign your old jewelry into something new and exciting that you will enjoy wearing today.


The jewelers featured at Sofia Jewelry are:

GURHAN
Sethi Couture
Todd Reed
Dawes Design
Stephany Hitchcock
Mary Ray
Elliott Chandler
Kanwar Creations
and of course the expanded Sofia collection by Carl and Lucas Priolo