Clorox® is a leading manufacturer and marketer of some of consumers' most trusted and recognized brand names, including its namesake bleach and other cleaning products.
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On May 3, 1913, five California entrepreneurs invested $100 a piece to do something that had never been done before: convert the brine available in the nearby salt ponds of San Francisco Bay into a disinfecting solution using a sophisticated process of electrolysis. They located their offices in Oakland, California—where their headquarters remain today. In 1914, they named their brand Clorox®.
Several decades later, an estimated eight out of ten American households use Clorox® brand bleach and laundry products, and its home cleaning products are sold in more than 100 countries in North America, South America, Europe, Africa and Asia. Clorox® Bleach, derived almost one hundred years ago from a salt pond, is now a cleaning essential used in homes throughout the world.
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