ROL Wheels is the highest rated wheel company on year after year. We bring a fresh new attitude to the world of cycling and triathlon with world-class wheels and rims at a great price, a great attitude and an unparalleled level of integrity and service.
Our product line proudly includes Road Cycling, Cyclocross, Mountain Bike and Triathlon wheels and rims, handbuilt in the USA.
ROL Wheelworks was developed by its founder, Sean Lambert, in the fall of 2004. Sean grew up in Boulder, Colorado where he had the privilege of seeing some of the world's greatest cyclists race in Colorado each summer in the Coors Classic. Sean says, "It was at that point that I knew I wanted to be in the bike business one day." Some 20 years later, ROL Wheels became a reality. That fire still burns today.
Why ROL? Because we care about our customers and the wheels we build for them. Every customer is different and their needs vary. And because every wheel is hand-built in the US, we have complete control over the process from start to finish. With decades of experience, our goal is that every wheel we build encompasses our passion and our expertise. Our rims and hubs are made to our exact specifications and we know why.
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