The keys to any good direct mail marketing campaign are the list and the invitation.
ASPM Events has a list manager with 25 years in the automotive direct mail business. Focusing on targeting the mail to customers beyond your current market reach and touching the holes in the market that you currently do not touch guarantees a high percentage of new customers in your showroom.
Paper invitations have been around almost as long as the USPS. So much that customers recognize them and throw them away without even opening or looking at them. ASPM Events utilizes a double sided, double laminated first class postcard invitation that, literally, jumps out of a stack of mail and increases the call to action from the customer. Would you rather get a paper envelope that looks cheap and just like everything else in your mailbox or would you rather get something that looks like it was sent to YOU personally.
It's not a SALE, it's an EVENT! ASPM Events Directors each have 10+ years in the car business. They are pros at turning shoppers into buyers by creating excitement and a car buying atmosphere. They don't just help you sell cars, they create the "Best Buying Experience" for your customers so they'll keep coming back.
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