Frank Trulaske, founder and CEO of TRUE, has had the same simple philosophy of delivering superior products, service and support for over 30 years.
Today, TRUE® is the global leader in premium fitness equipment for the commercial and residential markets. Our goal is to be the leader in technology, innovation, performance, safety and style. Fitness facilities and consumers invest in TRUE products for their durable commercial platforms used in all its fitness products, commercial, light commercial and residential alike.
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