• Customer Journey Mapping • Executive and Stakeholder Interviews • Persona Development • Competitive Analysis • Qualitative Research • Quantitative Research • Customer Satisfaction Surveys
Pay Per Click
• Paid Search • Shopping Feed Management • Social Media Advertising • Display Advertising • Remarketing • Programmatic Display
SEO
• SEO Audits and Evaluations • SEO Strategy • Local SEO • Technical Optimization • Content Strategy and Optimization • Site Migrations for Website Redesign to Retain Organic Traffic
Content Marketing
• Content Strategy • Content Distribution • Whitepaper, Ebook and Blog Production • Website Content Creation • Email Content • Social Media Content
Inbound Marketing
• Persona Development • Content Strategy • Content Distribution • Lead Capture Strategy • Marketing Automation • Lead Scoring • Lifecycle Marketing • CRM Support and Integration • Sales & Marketing Team Alignment • Landing Pages
Conversion Optimization
• User Behavior and Qualitative Research via User Testing & Interviews • Quantitative Research via Heatmapping, Scrollmaps, Traffic Analysis • CO Assessment and Audit • A/B Testing and Fix Roadmap Development and Management • Website Personalization • Testing Design, Development, Implementation and Reporting
"Adept Marketing" - Social Networks
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