Mediavine has been an Internet Publisher since 2004. We own and operate The Hollywood Gossip, TV Fanatic, Movie Fanatic and Food Fanatic. In 2013, when Food Fanatic was launched and our relationship with food bloggers began, we learned we weren’t alone in our frustrations with the way current ad networks are run.
Networks were treating us as if they, and the advertisers, were the only ones with value. They told us what we should be paid and how we should run our sites. We were supposed to feel lucky to give them access to run their ads all over our sites.
When we took over our own advertisement sales, we realized something revolutionary - we, the publishers, have the value.
We create the content. We built the brand. We attract the audiences the advertisers want. If we’re allowing them to run advertisements on our sites, we should be setting the rules.
In short, we changed the story.
Now you can too.
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