GPG is considered one of the foremost urban retail planning consultancies in America. For more than two decades, GPG's expertise in commercial development and sustainable town planning has been sought by some of the most respected mayors, highly regarded architects, and successful real-estate developers in the country.
A recognized leader in the real estate industry, GPG pioneered the development of sustainable and community-oriented principles of Traditional Town Planning and Smart Growth as an antidote to the sprawl of suburbia. Responsible planning, however, is more than assembling coherent urban villages or walkable neighborhoods. GPG believes that sustainable development and vibrant community life are only possible with a vital commercial life, and that new and old towns alike need intelligent strategies for their survival. Since its inception, GPG has been active in developing innovative yet practical methods for applying modern trends in commercial development to more than 300 town centers and historic districts here and abroad.
GPG's retail planning excellence lies in advising public and private sector clients on the psychology of commerce - the practical science of analyzing and adjusting all elements known to affect a shopper's mood in the marketplace. GPG is renowned for applying fundamental retail and merchandising principles for reviving retail in moribund downtowns and for instilling robust commerce in new town centers.
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