Ann Arbor News

The year was 2001, 'Drops of Jupiter' by Train was endlessly playing on the radio. People still listened to the radio. Google AdWords just came out. Most local real estate boards just started to allow access to this new thing called IDX. A college student named Justin Tracy had an idea to combine PPC (pay per click) with IDX (internet data exchange) and after a summer of hard I mean programming, he created a product known as Realty Generator. After a few months of going at it solo, he got a call from a mortgage broker named Tom Ray. Tom flew him out to Colorado and a partnership was born. The two ran Realty Generator for six years generating well over one million leads and a ton of very happy customers. They sold Realty Generator to Market Leader in 2007, to take a well needed break. After a legally mandated three year hiatus, the two got back on the saddle in 2011 and started Kunversion.

Kunversion was dreamt up to take advantage of all the new technological features the Internet has offered in the last few years. From cloud computing to HTML5, we took advantage of all the newest technology when building Kunversion. We are constantly building new features within Kunversion. It's all done in house, never farmed out overseas. That goes for our customer support as well. All our agents including our chat operators are located in the good ol' US of A. We pride ourselves on taking your feedback seriously. Most support tickets are remedied the day they come in, and most new feature requests are done within a week.

The world of real estate technology is a very fluid one. Between the Zillows and trying to take over the world and the economy trying to dig itself out of that hole, the future isn't very certain. We believe it is up to the small and medium-sized brokerages to take back control and establish their place in the market. This can only happen by taking control of the content they own, their and using them on a website owned and controlled by them. This website has to rival the experience they will get on the big venture capital funded websites, including a fully functional mobile application. This will generate leads for the brokerage at the lowest possible cost. This will also ensure listing data is accurate and that leads are followed up on immediately and not stagnating in some lead warehouse angering the potential homebuyer. Without getting all political on you guys, we just want to let you know we are on your side. One of our co-founders owns his own real estate company ( ) so we have a vested interest in helping small to mid-sized brokerages navigate the minefield of modern real estate technology.