Performance Research (Newport, Rhode Island) was organized in 1985 to provide quantitative and qualitative evaluation of event marketing programs to corporate sponsors, properties and their agencies.
Over the past twenty years, the company has conducted over 1,000,000 on-site, on-line, and telephone interviews and more than 500 focus groups regarding corporate sponsorships of sports, leisure activities and special events.
As a leader in custom sponsorship evaluation, we have experience with worldwide events including the Olympics, Rugby World Cup, America’s Cup, FIFA World Cup and Formula 1 Grand Prix, and professional sports such as NFL, NBA, NHL, PGA and ATP tours, motorsports such as NASCAR, IndyCar, NHRA and IMSA series, as well as regional sponsorships with concerts, theme parks, ski resorts, museums, cinemas, zoo’s and traveling shows.
Performance Research is a primary research partner with many of the top sports sponsors, including: Anheuser-Busch, Amoco Oil, AT&T, adidas, Coca-Cola, Colgate-Palmolive, Coors Brewing Company, Eastman Kodak, Exxon, Ford Motor Company, General Motors, Harley Davidson, IBM, Gillette, Honda, Kellogg’s, McDonald’s Miller Brewing Company, Nissan, MCI, Pepsi, Philips Electronics, Reynolds, Shell Oil, Subaru, Ticketmaster, and VISA.
Market data presented by Performance Research has been referenced by leading publications such as: Financial Times, The Wall Street Journal, The New York Times, USA Today, Business Week, Financial World, Fortune, Hollis Sponsorship Report, Adweek, Advertising Age, Autoweek, BrandWeek, Marketing, MediaWeek, NewsWeek, Promo Magazine, Sport Business Sports Marketing Letter, Sports Marketing Quarterly, Smart Money, IEG Sponsorship Report, Sports Marketing and Sponsorship News.
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