Parents Choice Foundation

Our Purpose:
The Foundation’s purpose is to search out and recommend products that help kids grow – imaginatively, physically, morally and mentally—fairly priced products that are fun, safe and socially sound.

Parents’ Choice reviews books, toys, music, television, software, videogames, websites, and magazines for children and families of all achievements and backgrounds.

If you’re looking for a list of “Hot Toys,” you won’t find them here. Parents’ Choice recommends toys with staying power, books with honesty and integrity of characters, illustration of elegance and imagination, music that families can sing together, storytelling that teaches us lessons from lands and cultures close and far away, magazines that do not mask editorial content in advertising, television that teaches with civility and not chaos, and software and videogames that encourage sharpening skills not leveling landscapes.

What We Do:
Parents’ Choice Foundation strives to provide parents with reliable unbiased information about tools to help their children learn, to explore new challenges, to discuss ideas and to pursue dreams. It’s that simple. And it’s that complex.

Fortified with information, parents and caregivers of all achievements and backgrounds can make informed decisions about which new products are right for their children.

Parents’ Choice®, the Foundation’s online publication, provides parents with quick study guides including: What Makes a Good Toy?, How to Choose A Good Video/DVD, and What-Kids-Who-Don’t-Like-To-Read-Like-To-Read™. In a variety of themed articles, experts offer objectivity, respect, expertise and yes, a sense of humor. Our unofficial motto: Read More. Play More. Learn More. defines the website sections.

Parents' Choice is a Resource:
Millions upon millions of parents, grandparents, aunts and uncles have been using Parents’ Choice as a guide to children’s media since 1978. Many an educator, librarian and storekeeper won’t make decisions about buying or borrowing children’s media without recommendations from Parents’ Choice.