Chinese Chamber of Commerce

OVERVIEW
For over 5,000 years the Chinese have celebrated the awakening of spring with Lunar New Year festivities. In the 1860’s the Chinese in San Francisco started the Chinese New Year Parade as a way to educate their community about Chinese cultural customs. Today, San Francisco’s Southwest Airlines Chinese New Year Festival and Parade – a two week celebration including a Flower Fair, Community Fair, Jamboree, Run, and the Miss Chinatown USA Pageant and Ball – is the largest Lunar New Year celebration outside of Asia.

CALENDAR OF EVENTS
For more information re: tickets and times, please visit

Chinese New Year Flower Fair: Grant Ave., Saturday and Sunday, January 21-22

Miss Chinatown USA Pageant: Palace of Fine Arts, Saturday, February 4

Chinese New Year Basketball Jamboree: Saturday, February 4

Caesar's Entertainment Miss Chinatown USA Coronation Ball: SF Hilton & Towers, Friday, February 10

Chinese New Year Community Fair: Grant Ave., Saturday and Sunday, February 11-12

Southwest Airlines Chinese New Year Parade: (see Parade route) Saturday, February 11

CCHP Chinatown YMCA 10K/5K Run/Walk: Sunday, February 19

YEAR OF THE ROOSTER PARADE
February 11, 2017

A San Francisco tradition since just after the Gold Rush, the Parade continues to delight and entertain the over one million people that come to watch it on the street and hundreds of thousands more who watch the live broadcast on KTVU Fox 2 or KTSF Channel 26, from 6:00-8:00

Nowhere in the world will you see a lunar new year parade with more gorgeous floats, elaborate costumes, ferocious lions, exploding firecrackers , and of course, the newly crowned Miss Chinatown and her court. A crowd favorite is the spectacular 268' Golden Dragon ("Gum Lung"). It takes a team of over 100 men and women from the martial arts group, White Crane to carry this dragon throughout the streets of San Francisco.

This year's Southwest Airlines Chinese New Year Parade promises to warm your heart and electrify your senses, come rain or shine.