Founded in 1964 by Joe Jansen, Goody Goody Liquor is a family-owned and operated pioneer in the Texas wine, beer and spirits industry.
Our story began in Dallas when Joe purchased Goo Goo Liquors in 1964. At the time, the store was a meager 15-by-50 foot space with an inventory of approximately $2,400. To save $600 on new signage, Joe was able to change the name of the store by simply adding “dy” to the original name; thus, Goody Goody was born.
Over the years, Goody Goody has developed an excellent reputation based on low prices, impeccable customer service, and grand selection. By the time we opened our second store in 1974, Goody Goody had made a name for itself as the largest liquor store in the state.
Today, Goody Goody has 23 stores across Texas in Dallas-Fort Worth, Houston, and Longview.
In addition to our consumer-facing business, Goody Goody also has a wholesale division. Our reputation for integrity and service has won over our clients who operate bars, clubs and restaurants.
When it comes down to it, we like to think of ourselves as this: the store with friendly experts who can help you find the right drink for any occasion.
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