When RETRAX was founded back in 1996, a lot of people couldn’t believe we were devoting our careers to the pickup bed cover industry; pickup bed covers were not as popular back then, so why specialize in it? Quite frankly, the pickup truck accessory market is very competitive. Most companies are unwilling or unable to dig deep enough to truly grasp the complexities of designing, developing, manufacturing and marketing a retractable pickup bed cover. We take pride in our company's reputation for providing the most innovative and only the highest quality products backed by superior customer service and prompt product availability. We’ve spent over a decade focused on nothing else; and we’ll confess we love what we do. Not just because we thrive on the disciplines of designing, developing and manufacturing; mostly it’s because we take great satisfaction in striving for excellence in the retractable pickup bed cover market. We have experienced steady growth over the years and we expect this growth to continue well into the future!
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