SP+O practices the discipline of Experiential Graphic Design (EGD)
SPO CONNECTS PEOPLE WITH PLACES
Experiential Graphic Design (EGD) is a design discipline that was developed to better connect people to large venues like sports stadiums, arenas and convention centers. It can be applied to any facility where people gather to watch sports, be entertained, learn, work and play. When EGD is correctly applied, it improves the look, feel and functionality of that facility. It helps people easily orient themselves to the venue and prevents the unnecessary frustration created by the feeling of confusion.
WHAT IS EGD?
There are several elements that go into creating effective EGD Programs, including: • Way-finding Systems • Architectural Graphics • Themed or Branded Spaces • Signage and Sign Programs • Exhibit Design
HOW SPO WORKS
EGD is a powerful tool that shapes the visitor experience by making a venue easily understandable from the moment they approach until the moment they leave. It is one of the first communications a venue has with the visitor. When properly implemented, it provides a valuable opportunity to create a positive first impression while enriching the venue brand.
WHY SPO? At SP+O, we consider our clients partners in the design process. We are committed to collaborating closely with you, our client, to see your vision materialize. We intend to clearly and thoroughly discuss the functionality of EGD for your particular situation. The outcome we target is a customized project that enhances your specific brand.
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