Iguana-Rid, the product, was developed in the beginning of 2009 by Mark Streisfeld in response to the need for a deterrent that would work on non-native iguana’s in South Florida. Months of research and development as well as extensive testing finally produced a unique and viable product. Iguana-Rid, LLC was formed, start up capital was acquired, and production commenced. All aspects of product licensing, packaging, labeling, insurance, and logistics were accomplished. The product was introduced to the market place in June, 2009 and placement was made in several retail outlets. Being the first and only product of its kind, this eco-friendly, organic iguana-deterrent and organic pesticide took off at a rapid pace. Due to its uniqueness, media coverage in South Florida caused sales to increase rapidly.
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