The bebe brand evokes a mindset—an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.
Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 35 years later, bebe has established itself as one of the world’s top fashion retailers.
With its stores and on , bebe seeks to create an upscale boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients’ needs. bebe also offers a line of merchandise branded with the distinctive bebe logo for those who love to wear the bebe name.
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