Before SquareTrade, “warranty” was just another bad word. When we opened our doors in 1999, technology was evolving by the minute. Everywhere we looked, people were using awesome new gadgets and electronics—and dropping them, and spilling coffee on them, and having all sorts of accidents. Meanwhile, the warranty market was living in the past. The only thing worse than the flimsy protection was the awful customer service.
We thought it was time to move things forward. Our big idea? Give people protection that covers the breaks, spills & mishaps of everyday life, and treat our customers like we’d want to be treated. Evidently, we were on to something.
Today, we’re growing at the speed of technology. With offices in San Francisco and London, a legion of loyal fans, and superstar customer service—we’re turning “bad” into “good” every single day. And we’re just getting started.
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