Shubert's began in 1938 when Mr. Shubert left Montana to find a location in California for an ice cream shop. As he drove down the tree-lined Esplanade, Shubert was impressed with Chico and decided this was where his business could thrive.
Not only is Shubert's in the same building in downtown Chico, but it also uses one of the original ice cream making machines, still in the same family, with the fourth generation of Pulliam's currently making ice cream, rolling out candies and dipping chocolates right on the premises.
This unbroken connection to Chico's history and to traditional entrepreneurship is reflected in the family's dedication to maintaining the highest standard of quality in their products.
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