It all began with a dream. Like a lot of people in Oregon that are not natives, John and Caroline Stranberg dreamed of leaving the rat race of the city behind and moving to paradise.
In 1967 they purchased a Pear Orchard in Oregon just outside of Ashland. In 1968 the Stranberg family moved from Southern California to Ashland.
John Jr. received a degree in Horticultural Science and Paul received a degree in Agricultural Engineering from Oregon State University.
In 1979, the two brothers decided to combine knowledge and start their own business.
Eventually, the Valley View Family grew along with the crops and John and Paul's family all played a role in the business.
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