Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper.
Today, we embody those ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Our mascot Geoffrey the Giraffe – who was introduced in February 1960, along with our catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid” – Toys“R”Us is one of the most recognized and beloved brands in the world.
We focus on creating an in-store and online shopping experience with enhanced omnichannel offerings allowing customers to shop whenever, wherever and however they choose.
With millions of smiles achieved throughout the years, we’re proud of our legacy as the toy authority and our responsibility to set play free to help kids everywhere have the best childhood ever.
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