Isatori Inc

How iSatori was
In today's world, information is over abundant—from television to radio to magazines to locker room talk, even from the people we speak with at work. Especially when it comes to building a better body and improving our health. And unfortunately, in the fitness industry, there is more misinformation—information that tends to be untruthful, half-lies, or mixed messages—than truths in circulation.

Aggravated, oftentimes disgusted, by the deceitful marketing tactics and dubious messages used by supplement companies, Stephen Adelé vowed to bring consumers the honest-to-goodness truth and help them find a voice of reason. In an industry where over-hyped and under-performing "quick fixes" seemed to become the rule rather than the exception, Stephen decided "enough was enough" and proclaimed to help bring commonsense back to an industry where, unfortunately, commonsense is not common at all.

After several carefully constructed product ideas were assessed, working diligently alongside top medical doctors and nutritional biochemists, Stephen mindfully came up with the idea for the company in late 2001: iSatori—a Total Solutions™ provider to help individuals build their best bodies and healthy minds.

"Satori is a Japanese word, which means to have an 'epiphany or an awakening,' where once you have the answers, suddenly anything seems possible, which in our case means building a better body. The 'i' was added to make it more personal, and so the name iSatori was born."

Drawing on his past experience to capitalize on a new market void, Stephen used educational materials, the internet, and a direct-to-consumer call center to propagate his message for the responsible use of dietary supplements, weight training, and nutrition philosophies combined with motivational tactics, where he quickly discovered his "winning formula."

Shortly thereafter, The Mission of iSatori was born: to create the most loved, talked-about, well-respected, and sought-after nutritional products and solutions for building a better body and living a stronger, healthier, richer life.

Along with his dedicated and passionate team of employees, Stephen has continued to build iSatori into the one of the industry's premiere information and supplement companies, and because of his leadership skills has since been named as a "Best Boss" finalist by Fortune Small Business magazine in 2004; received the Gold Award for Growth in Small Companies from the industry's highly regarded Nutrition Business Journal; and more recently, Stephen was named a finalist for the "Ernst & Young's Entrepreneur of the Year" Award in 2006, and iSatori was nominated by the Better Business Bureau for its coveted Torch Award for Marketplace Ethics. Stephen is a highly regarded authority on exercise and nutritional supplements whose recently acclaimed books Consumer's Guide to Supplements; Maximum Growth (Vol. 1 & Vol. 2); Solving the Fat-Loss Puzzle; The 21-Day Ultimate Energy Plan; and The Carnosine Breakthrough—have catapulted iSatori Technologies and their eight scientifically driven products to successful heights, all in less than five years of doing business.