Mitas’ core businesses and brands Mitas focuses on niche tire segments such as agricultural, industrial and motorcycle tires. Mitas’ core business is in agricultural tires, industrial tires (multi-purpose tires, off-road earth-moving tires, skid-steer tires, etc.) and motorcycle tires. In 2013, about 72 percent of MITAS revenues came from agricultural tires (the Mitas and Cultor brands, and the Continental brand under license), 19 percent from industrial tires and 2 percent from motorcycle tire sales. The rest is represented by sales of other products and services. Agricultural tires made by Mitas
Mitas The Mitas offers a comprehensive range of radial and cross-ply tires for tractors and trailers and a wide range of industrial, multipurpose tires (MPT) and earth-mover tires (OTR). The Mitas brand includes tires for off-road motorcycle and aircraft tire segments. Mitas Premium branded tires are intended for worldwide distribution as part of original equipment by equipment manufacturers and for the aftermarket.
Cultor Cultor agricultural tires offer a comprehensive range of radial tires mainly for tractors and other agricultural vehicles. Under the Cultor brand, Mitas focuses on developing value-class tires that take advantage of the benefits of high-tech tire development and production.
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