Founded in 1961, MSI is a nonprofit institution that financially supports academic research for the development—and practical translation—of leading-edge marketing knowledge on topics of importance to business. Issues of key importance to business performance are identified by the Board of Trustees, which represents MSI member corporations and the academic community. MSI supports studies on these issues by leading researchers from universities around the world and disseminates the results through conferences and workshops, as well as through its publications series.
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