Bhldn

An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden).

Inspired by the Dutch word for “to keep,” as well as countless tales from family and friends of the extraordinary weddings they’d been part of, we began dreaming up something new.

Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman’s most anticipated milestones. And one that gives tradition a twist.

We want, more than anything, to help a woman create an event that reflects her own unique perspective… to a tee. We want to give a bride that edit she’s been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.

But it goes beyond the dress. Our goal, and the reason we drape, fold, bustle, and stitch, is to start a conversation with our customer—to build a resource where she can come to find inspiration and to share with those closest to her, as well as our broader coterie. BHLDN’s story is unfolding; and we’ll look to our customer for cues and guidance going forward.

There are no checkboxes. No fill-in-the-blanks. On the contrary, we think a moment should be as layered and dimensional as the woman standing within it.


Facebook Terms of Use-

Content/Activity Prohibited. The following is a partial list of the kind of content that is illegal and/or prohibited to post on BHLDN’s Facebook page(s). BHLDN reserves the right to investigate and take appropriate legal action against anyone who, in BHLDN’s sole discretion, violates this provision, including without limitation, removing the offending communication and terminating the usage of such violators. Prohibited content includes:

+ is patently offensive and/or promotes racism, bigotry, hatred or physical harm of any kind against any group or individual; criticizes any business or individual;
+ harasses or advocates harassment of another person or entity;
+ exploits any person in a sexual or violent manner;
+ contains nudity, violence, or offensive subject matter or contains a link to an adult website;
solicits personal information from anyone [under 18];
+ promotes information that the Member knows is false or misleading and/or promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory or libelous;
+ promotes an illegal or unauthorized copy of another person’s or entity’s copyrighted work, such as providing pirated computer programs or links to them, providing information to circumvent manufacture-installed copy-protect devices, or providing pirated music or links to pirated music files;
+ involves the transmission of “junk mail,” “chain letters,” or unsolicited mass mailing, instant messaging, “spimming,” or “spamming”;
+ involves commercial activities and/or sales without our prior written consent such as contests, sweepstakes, barter, advertising, or pyramid schemes; or includes a photograph of another person that you have posted without that person’s consent.