A good guy. A good gal. Good neighbors. Good friends. Good is the feeling lasting relationships are built on. The same is true for brands.
Modern brands and agencies must create work that is welcome in people’s lives. Respects consumers’ time and intelligence. And is built upon an overt and motivating purpose-driven foundation.
If it almost sounds like we believe good is better than great, we do. The truth is, hyperbole is overhyped, over promised, and just, over.
Current research shows that brands consumers call “good”, increase sales to the tune of 9X share of wallet. And build 10X greater shareholder value. 80% of consumers say they prefer to buy a brand that makes a positive difference in people’s lives. Maybe that’s why Preston Kelly enjoys a client tenure that is years vs. an industry average of
If you’d like to know more about the good Preston Kelly can do for your brand, let’s talk. Because in life, in business, in anything that matters, Good Wins.
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