Shoppers' Critique International

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Reality Based Group (RBG), is evolving customer experience. Since 1992, RBG has measured the customer experience from an objective point of view for some of the worlds most respected brands, across over 10 industries. Reality Based Group programs are designed to deepen customer loyalty while simultaneously increasing profitability. Our solutions include written and video mystery shopping, customer satisfaction surveys, manager audits, merchandising audits, competitive pricing audits, and training programs.

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