Tastykake products represent the industry benchmark for consistent taste, quality, and freshness. The idea of small cakes, pre-wrapped fresh at the bakery and conveniently available at the local grocer was uniquely appealing in the early 20th Century – and it remains so today!
In 1914, a Pittsburgh baker, Philip J. Baur and a Boston egg salesman, Herbert T. Morris went into business in Philadelphia to produce baked goods using only the finest ingredients delivered fresh daily to their bakery. They insisted on farm fresh eggs, Grade A creamery butter, real milk, cocoa, spices, and natural flavorings from the far ends of the earth.
The products were so good that Morris' wife, after trying some of the samples, said they were "tasty," eventually leading to its company name, Tasty Baking Company, and its catchy brand name, Tastykake.
Today, Tasty Baking Company is a Philadelphia success story. As we prepare to move into a new bakery at the Philadelphia Naval Yard, Tastykake remains committed to using the best ingredients and to providing our loyal customers with the best and freshest baked goods possible.
We truly believe that “Nobody bakes a cake as tasty as a Tastykake.”
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