Founded in 1992, SBR conducts marketing research and provides consulting services to the pharmaceutical industry. Our management team has decades of experience in hands-on healthcare marketing research, product management, strategic planning, sales/sales management, new business development and pharmacy administration.
As a full service marketing research consulting firm, we utilize an extensive array of research methodologies including in-person interviews, telephone interviews, as well as web-based surveys. Our research methodologies adhere to guidelines established by the Council of American Survey Research Organization (CASRO) and the Pharmaceutical Marketing Research Group (PMRG).
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