Founder Patricia M. Byrnes invented the concept of designing swimwear specifically for each woman's body type back in the 1980s. Since then, she has successfully dominated this market niche. Through her creations, she continues to help women by relieving the stress and the trauma of purchasing a swimsuit. She is an established industry fit expert, designer and businesswoman. Patricia is passionate about helping women in all ways, and established a fund at Memorial Sloane Kettering Cancer Center to fund Ovarian Cancer research and has supported that research there for the past 15 years.
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