The minute Chip Wood opened the doors to the first Tire Discounters, he began raising the bar for the tire business. He brought a sorely needed a higher standard of integrity to the business. 40 years ago, virtually all tire dealers lured people in with a low tire price and then charged extra for essential services like mounting and balancing. Not a very honest approach, is it? So Chip decided to follow his instinct and focus on transparency in pricing in tandem with a higher standard of service.
People loved it.
And that’s the simple reason why we do what we do. Our founder’s higher standards still inform every single service and sale.
Thanks, Chip. (And we’d say that even if you weren’t the boss.)
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