With roots reaching back to 1901, New Vision Co-op serves more than 2,000 member-owners in southwest Minnesota, northwest Iowa and eastern South Dakota from 19 locations. Founded by farmers and based on member ownership, our primary focus has always been the success of our farmers. That focus is captured in New Vision’s mission statement:
“New Vision Co-op is a progressive, ethical cooperative providing quality goods and services and innovative technologies, with the vision to remain financially strong, competitive in the marketplace and committed to its members’ success.”
New Vision’s values drive how we conduct business every day:
Safety – Maintaining an environment that promotes the health and well-being of our employees and customers.
Integrity – Always do the right thing.
Unity – Working together as a team to produce effective results.
Ownership – Holding each other accountable and being proud to share our purpose.
Progressive – Providing innovative strategies and solutions for our stakeholders.
Community – Having a positive impact in the areas where we live and serve.
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