The Loan Lady knows that each customer has specific needs, so we strive to meet those specific needs with a wide array of products, investment tools, mortgages and best of all quality service and individual attention. After doing conventional and government aka "Bank" based loans since 1996, it became evident that there was a growing need for "private lender" based loans in the real estate loan market. Now that the "credit crunch" is upon us, the demand for Hard Money loans has significantly increased. No bank guidelines to meet! Simplified, people to people lending. Borrowers seek these funds, even at the higher interest rates as we are able to provide the funds very quickly, with no credit qualifying, strictly EQUITY qualifying is involved. With the values so low currently, many investors are taking advantage of the prices, but need their transactions closed faster than bank loans.
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