In 1945, Virgil Fritz made his first life insurance sale operating under Fritz Insurance Agency in downtown Potosi, Wisconsin. In 1962, Virgil’s son Delbert and his wife Elaine Fritz took over the family business and successfully ran Fritz Insurance Agency until retiring in 1982 when their sons David and Bruce Fritz took ownership. Under the leadership of Chief Executive Officer, David Fritz, and President, Bruce Fritz, TRICOR Insurance now serves its clients across 28 office locations.
TRICOR Insurance is a leading independent insurance agency, ranked among the top 100 independent agencies in the United States. With more than 220 employees and growing, we’ve earned the trust of over 40,000 clients across Wisconsin, Iowa and beyond. As a locally-owned, family-run business since 1945, our humble roots are the foundation of our strength. Today, even as we grow, our customers are still our friends and neighbors. We remain guided by our deep commitment to the people we serve and the communities we live in.
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