Velvet Heart launched in 2008, is a modern-contemporary apparel line based in Los Angeles, California, inspired by love for the ‘California-Chic’ casual lifestyle. Velvet Heart is known for its Tencel®, blues-friendly shirting, gorgeous shirtdresses, casual soft bottoms and jeans, and third-piece toppers sure to complete any look.
Inspired by the California vibe, the collection targets women of all ages who have a love for individual, effortless style that are right on trend.
Sold in major department stores, online and in over 1000 specialty stores nationwide, Velvet Heart has emerged as a competitive brand within the contemporary sportswear market with plans for continued expansion both in the and internationally.
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