Where it all begins. RookieUSA is a KID's-ONLY retail destination, providing a head-to-toe selection of the most premium Kid's sports and lifestyle apparel from the biggest brands - Nike, Jordan, Converse, Hurley and Levi's.
Each year, the Rookie USA Kids Fashion Show benefits a charity that supports children in need. Past organizations that have partnered with Rookie USA include Derek Jeter’s Turn 2 Foundation, The Carmelo Anthony Foundation, The Victor Cruz Foundation, CC Sabathia's PitCCh In Foundation, and (Kids in Distressed Situations).
Follow the Rookie USA page for the latest styles from Nike, Jordan, Converse, Hurley, and Levi’s.
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