Innis Maggiore Group

Innis Maggiore is the nation’s leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. Our perspective on positioning helps clients win mindshare against competitors, to drive their success and build equities of long-term loyalty and market value.

Innis Maggiore is independently owned and ranked in the top 10% of all AAAA agencies. View the leadership team at

Chuck Innis founded the agency in 1974, and Dick Maggiore became president and CEO in 1989. In the mid-’90s, Innis Maggiore began to build its reputation as the nation’s leading agency in the practice of positioning strategy, working directly with author Jack Trout, regarded as the father of positioning. Since the late ’90s, the agency has more than tripled in size.

Innis Maggiore works for leading brands including Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals, and Republic Steel.

Innis Maggiore offers its clients marketing expertise in positioning strategy, advertising, media, public relations, web development, interactive marketing, direct marketing, and research.

The agency is known for its Appreciative Discovery®, a facilitated session that helps clients discover their point of difference. The outcome of the session is the development of a clear positioning strategy and executive action plan for implementation of the strategy in the marketplace.

Innis Maggiore is a member of the American Association of Advertising Agencies, the American Advertising Federation, the American Marketing Association, and the Public Relations Society of America.

Year after year, Innis Maggiore leads the competition in awards and recognition for its work. In 2013, the agency won a total of 22 Canton ADDY® Awards, including Best of Show, Judges Award, four Golds, and 16 Silvers.

The agency bases its own business development strategy on the practice of positioning and added 12 new clients to its roster in 2012, despite the down economy.

Innis Maggiore President and CEO Dick Maggiore authored "The CEO’s Number One Responsibility: Identifying and Articulating Your Brand’s Position." The book was published by Thomson Reuters/Aspatore and lays out sound counsel for chief executive officers about building and promoting their companies’ brand differentiation.

In 2009, best-selling author and positioning guru Jack Trout dedicated his book, "In Search of the Obvious," to Dick Maggiore.

Each month Innis Maggiore publishes "PositionistView," a compendium of marketing analyses and counsel, for more than 2,000 readers. To subscribe, go to