Castells is the Hispanic marketing agency for ROI-powered ideas and business integration, as the architects of Transculturation™, guiding clients to ethnic success with analytics, segmentation, brand and sales-building creative and every-platform activation. Led by dynamic President and Stanford MBA Liz Castells, we're a full-service, fully-integrated team with a mix of General market, client-side and Hispanic experience. Our mission is to drive client profit integrating Hispanic into all the P's with Hispanic thought leadership, consistent innovation, metrics and cultural know-how. Our Transculturation™ model guides Clients to profitably integrate and seamlessly activate Hispanic across all disciplines and departments, filtering both commonalities and unique needs, working collaboratively with all partners. Our creative is fresh, simple, human and bold. It's disruption with a purpose. We weave multicultural texture with Hispanic insights for deeper work that has target impact and engages across the board. Our core clients include McDonald's, Safeway Companies, Toyota, Dole, and First 5; and we have extensive experience in Telcom/cable, healthcare, CPG, finance and government accounts. We love our clients. We take on challenges and dig deep. We are direct, real and accountable. We love to sweat.
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