1. Our customer is the most important person in our business.
2. Our customers are not dependent on us. We are dependent on them.
3. Our customers are not an interruption of our work. They are the purpose of it.
4. Our customers do us a favor when they come in. We are not doing them a favor by assisting them.
5. Our customers are parts of our business -- not outsiders.
6. Our customers are not just money in the cash register. They are human beings with feelings, just like us.
7. Our customers are people who come to us with their needs and wants. It is our job to fill them.
8. Our customers deserve the most courteous attention we can give them. They are the lifeblood of this and every business. They make it possible for each of us to receive a paycheck.
9. Without our customers we would have to close the doors of our dive center.
Maybe it’s time to remind your staff that you are not only in the dive center business, you are in the customer experience business.
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