Reflex Corporation was founded in 1977. Our office and production plant are located in Carlsbad, California. Initially, our Reflector ID-tag was the sole product of the company. Thus the name “Reflex”; it reflects on one side. Business grew rapidly, and the Reflector ID-tag was soon distributed all over the country.
Sometime in the late 1980′s, it was determined that dogs and cats indeed need a collar to wear an ID-tag! In addition to more traditional solid colors, a demand for colorful, vibrant, fun patterns was confirmed. After many long hours, the sublimation process was mastered and the first Premium Tuff Lock product line was born.
In the mid 1990′s, Premium Tuff Lock product line went through a major revamp to receive a fresh look. The quality was further improved, new packaging was created, and many new patterns were designed.
In the the 2000′s, we started creating new patterns on a continuous basis and introduced our first seasonal designs. Our buckle received a facelift, replacing the old label with a classy looking dome label.
We continuously release new regular and seasonal patterns, making Premium Tuff Lock’s selection of colors and patterns the widest in the industry. We offer ALL patterns in ALL sizes! Premium Tuff Lock is now also available through independent pet shops, shelters, groomers, feeds, and kennels.
Thank You for your interest in our products. If you are ever in the area, please stop by!
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