Coco Absorb has its humble beginning s in California that date back to the early 1990’s when Bob Wilson entered retirement after 30 years as a Hostess delivery driver. He was introduced to coconut coir, a natural and renewable by-product of the coconut industry. Coconut husks are processed for the long fibers, and the remaining material can be used as a water retention substitute and when mixed with soil, helps seeds germinate six times faster than soil alone. He decided to start Tropical Gold, one of the first companies in North America to provide shredded coconut fiber to nurseries as a peat moss substitute. Bob’s son Rob, who also owned a crane company, frequently helped his dad with deliveries to local nurseries.
Amidst the success of Tropical Gold, the Wilson family relocated to Utah in the mid 90s. It was there at a crane job site that an accident forever changed the absorbent landscape. A crane that Rob was operating blew a hydraulic hose sending gallons of hydraulic fluid rushing over the road. At first Rob tried throwing sand on the fluid, which did little to nothing. He then remembered the two bags coconut coir in his vehicle that he was supposed to deliver later that day. He grabbed a bag and started throwing handfuls of the shredded husks over the growing pool of hydraulic fluid. Rob watched in amazement as the coir immediately expanded and fully absorbed the liquid. That day the product we know as Coco Absorb was born.
It was soon after Rob's accidental discovery that the Wilsons took some coir to Hill Air Force Base and tested its absorption capabilities on everything from jet fuel to transmission fluids. The results were extremely impressive and Coco Absorb earned its first customer. Father and son traveled around Utah spreading the word about this amazing absorbent.
The Wilsons hard work and a naturally superior product gained customers all over Utah, Wyoming and Idaho. Their accounts ranged from small local mechanics, large car dealers, and city municipalities to fire departments. Rob's son Toby Wilson is now at the helm of Coco Absorb, taking the family business to the next level by increasing brand awareness and developing strategic partnerships across the United States.
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