Area 51

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Area 51
WeAreHappyToServeYou is one of ExceptionLab Inc.'s projects. ExceptionLab is a small business run by Graham Hill in and out of New York city. Its primary mandate is to create socially and/or environmentally progressive small businesses.

World’s most famous paper coffee cup replicated in ceramic for home and restaurant use.

Graham Hill, along with millions of other New Yorkers, has always loved the everyday design of a particular blue paper takeout cup available at delis all over the city. The “Anthora”, designed in 1963, features Greek motifs and two shields on which are written “WE ARE HAPPY TO SERVE YOU”. Hundred of thousands of these cups feed the caffeine addictions of New Yorkers every year. The sheer number of them coupled with their forty-year history has given the cup icon status along with yellow taxis and the Statue of Liberty.

Intrigued with how one might memorialize the most ephemeral of the New York icons, Hill contacted Sweetheart Cup Company Inc. and negotiated an exclusive licensing agreement. After a year producing the cups in Peru, he moved the production to Thailand, and then China, where he found a high quality, ethical manufacturer. They helped Hill develop prototypes that looked incredibly similar to the paper cups. So similar in fact, that when placed among other ceramic prototypes during a ceramics focus group, the participants didn’t even evaluate them. They simply thought someone had left their coffee cups on the table

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