To provide specialized outdoor apparel and equipment that allowed people in Central Iowa to choose adventures beyond just our beautiful state.
We chose manufacturers who shared our same values of quality and integrity, so we were able to not only stand behind every single product on our shelves, but also support every single customer on their next adventure.
More than twenty years later, our purpose still holds true. Although times and trends have changed, while the outdoor lifestyle has evolved into an everyday active way of life, we’ve stayed true to our passion for adventure and sharing our experiences with the people in our community. Their stories are our story.
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